On a single product page, customers can view the details of the associated vendor:

Some businesses would prefer to also display the store name instead of an individual’s first and last names next to Vendor:
.
In the case of the above example, it should say Blossom Spot
instead of John 'Seller' Doe
.
To make this change, navigate to the Account Details section of your user dashboard My Account → Account Details
and change the Display name
to your preference:

Remember to save the change when you’re done:

Your change is now reflected on the Vendor Info
product tab:
